Friday, 9 March 2012

SoulTrainSupermarket/Double Vision

With After Effects I chucked a dancer off Soul train onto the supermarket. It's quite messy but hopefully these after effects skills will grow with time. It's also quite low quality (downlaoded off youtube.) Maybe I'll have to but a soul train dvd. 

The second it features some people coming up from the floor. It's kinda inspired by the "double vision' idea of any second class citizen having to view the world through the dominant ideology and their own perspective at the same time. E.g. if you're an ethnic minority in Britain you'll absorb all the white british culture but you'll also have another culture to view it from.

...Anyway so the idea is kind of that the people who are exploited in the production of food sort of appear under the floor of the supermarket while the shopper dances along. But I don't know if Aldi (where i took the photos) are particularly unethical in their food production. It's just that I get to shop there and do things like a Masters in Communication Design but I think the people who got the food there might not. 

Or it could be a double vision for the woman shopping, say, a housewife shopping for the family could have different views competing as she makes her purchase choices. 



1 comment:

  1. Double Vision Paper..

    Of Mimicry and Man: The Ambivalence of Colonial Discourse
    Homi Bhabha 1984

    http://www.jstor.org/stable/pdfplus/778467.pdf?acceptTC=true

    ReplyDelete