I showed this film at college today. I'm going to try to build up the tension with the over-choice more slowly. Maybe think about a performance. But I'd like to collaborate with people more...who go shopping and feel overwhelmed with too much choice....
I'd also like to try placing people dancing (maybe from old Soul Train videos or some-such) over the supermarket. Maybe with some Kenneth anger style ceremonial robed orchestrators too.
Also try some apples morphing into Jeff, money, the kids and a plane from south africa.
I also want to create more movement in the background, to show the journey through the supermarket, maybe try some nice different camera angles, shoppers stepping over the 'camera'.
Perhaps mixing scenens of the supermarket with a barren silicon valley album cover grid structure.
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