I have a friend who works for Parliament advising on energy and we were talking about the nuclear power debate. He said that while nulcear power may have drawbacks, he sees it as the lesser of two evils. It's carbon emissions are much less than fossil fuel energy.
Also, while in Fukushima there was a nuclear disataster, another nuclear factory nearby had technology that switched itself off when it got things went wrong.
Things like wind energy are great, but blades must be replace, all nedding a great deal of energy.
He recommended a sustainable design agency called futerra, in their “sell the sizzle” report 2011, they talk about how doom and gloom is not motivating and it is necessary to show positive vision of sustainabilty.
You have to “sell” sustainabilty. But in advertsing you dont selel the suasage you sell the “sizzle” ie.e you have to selll the excitemnt surrounding it.
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